B4com - Communication | PR consultants

Management Team

Claude Baumann

Claude Baumann
  • Communication consultant specializing in public relations for large enterprises. Lecturer at the MBA module Strategy marketing, communication and e-business of Geneva University
  • Author of «La Chute de l’Empire Andersen» (The Fall of the Andersen Empire, Dunod Publishing, 2003) and since then has been interested in research about the resilience of organizations in crisis situations
  • Vice-President, Head of Corporate Communications at Union Bancaire Privée until 2006
  • Head of Communications and Consultant at Arthur Andersen until 2002
  • Director Marketing & Promotion at Sony-BMG Entertainment for seven years
  • Master in marketing management, ESSEC, Paris, Bachelor in Psychology, University of Geneva
  • Founding member of Philias, the Swiss network of Corporate Social Responsibility and of the Observatoire Vente et Stratégies du Marketing (OVSM), University of Geneva
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